I have been hired by Futures Magazine, an international financial trade magazine, to create a cover about the 2010 economic outlook and the interest rate being held down at zero percent. This is the third cover I have created for them and it is always a great creative process.
The first photo is a bit hard to see but it is the final sketch of many for the concept of the cover art. The first idea was to have Bernanke holding down a balloon but this, with the big hand, was decided to be the better choice. Keep in mind that I need to allow room for the "Futures" heading on top. The next 2 photos I am slowly developing the concept. The blue stripe across the ballon is going to be a banner with the headline for this issue.
The final piece will have a bunch of international currencies and other symbols representing our economy blowing around and being sucked into the bottom of the balloon.
At this stage it looks a bit weird but it will all come together in the end and make a lot more sense.
I'll keep you updated in the next two days on the last few steps to completing this piece and next month, when this issue is published, I will show you how the cover actually looks at the newsstands!
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